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Get StartedProducing a commercial video extends far beyond simply pressing record.
The polished and impactful videos that brands present result from strategy, planning, and precision.
Whether you are a marketer seeking to increase conversions or a business owner aiming to stand out in a competitive market, the reality is apparent:
Commercial video production is no longer a luxury; it is a strategic growth tool.
This article will walk through the complete production process, from concept to delivery. You will gain insight into what it truly takes to create a video that looks professional and drives measurable results.
Today’s audiences scroll, swipe, and tap at incredible speed. Video consistently captures interest most effectively among the various content formats competing for their attention.
If you are still asking, “Should we invest in video?” consider instead:
The following stages represent the standard process followed by leading video production agencies, including our team at Bricks.
Every successful production begins with a clear objective.
We focus on three essential questions:
This stage is not mere paperwork; it forms the foundation upon which the entire project rests. Without a clear message, even the most visually stunning video risks falling flat.
An effective corporate video production script is concise, structured, and persuasive.
A common framework for a 30-second script is:
Hook → Problem → Solution → Call to Action (CTA).
For example:
“Customers are not only purchasing products, they are purchasing trust. A strong video establishes that trust in 30 seconds or less. Let us help you make that first impression count.”
Typically, a 30-second script comprises 75–85 carefully chosen words.
The goal is not to say more, but to say what matters.
At this stage, each scene is mapped out in a storyboard, much like a visual outline. This ensures alignment between client, creative team, and production crew.
The benefit is clear: fewer misunderstandings, minimized reshoots, and complete clarity on expectations before the camera starts rolling.
Pre-production encompasses logistical tasks such as location booking, casting, wardrobe selection, and scheduling. While it may appear routine, this phase is critical. A well-prepared pre-production stage ensures the filming process proceeds efficiently and without disruption.
On filming day, preparation comes to life.
Lighting, camera setups, scripts, and planned shots converge to create a seamless experience.
At Bricks, we prioritize clarity, professionalism, and efficiency, ensuring that our clients feel confident throughout the process.
Post-production is where raw footage is refined into a compelling story.
This stage includes:
Clients receive an initial draft and provide feedback, and revisions are made until the final cut aligns with both the creative vision and business objectives.
Even the most well-produced video achieves little without strategic distribution.
To ensure maximum impact, we:
The true measure of success is not views alone, but conversions.
A commercial video should not only look appealing but also serve as a meaningful touchpoint with your audience. When executed correctly, it has the power to engage, influence, and convert.
1. How long does it take to produce a commercial video?
Typically 2–4 weeks, depending on complexity. Urgent projects can be expedited with a clear brief.
2. Can I write my own script?
Yes, but working with professionals is highly recommended. A script forms the backbone of a video; a weak script leads to a weak outcome. We often collaborate with clients to refine their ideas into effective messaging.
3. Is video more effective than image-based advertising?
Absolutely. Video consistently delivers higher engagement, stronger click-through rates, and better conversions, especially in retargeting campaigns. Platforms such as Instagram, YouTube, and TikTok also prioritize video content.
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